Over fifteen years of agency experience have shown me how to manage complexity and deliver results. Different clients, tight deadlines, constantly changing requirements — and yet there always has to be a clear direction and someone who maintains it.

I started as a graphic designer and developer, but over time my role naturally shifted toward independently leading projects. I took responsibility for direct client communication, defining scope, priorities, and timelines, and coordinating execution — both with on-site and remote teams. I was also involved in preparing offers and estimations, which gave me a clear understanding of the financial dimension of project decisions and their consequences. Not as a formal title, but as daily practice and real responsibility for moving projects forward.

I guide projects from the first conversation and proposal through concept and architectural decisions to implementation and release. I see projects as a whole — not as a series of isolated tasks, but as a system of dependencies where every decision has technical, business, and organizational consequences.

One of my key strengths is that I am a programmer myself. I understand what developers are telling me, I know what things actually cost in implementation, and where real risks emerge. I can separate assumptions from reality and translate requirements into concrete, executable steps. This allows me to act as a true bridge between the client, the creative team, and developers — without losing clarity or intent along the way.

Over time, this combination of conceptual thinking, technical understanding, and responsibility has naturally moved my role closer to Project Management. In September 2026, I will begin the CAS Project Management program at BFH in Bern to further strengthen and formalize these competencies.

Today, I focus on what matters most in projects: creating clarity, making decisions, and consistently delivering results. It sounds simple. In reality, it requires experience, responsibility, and the ability to see the whole picture — before others do.